7 C's communication
The 7 Cs of Communication
A Checklist for Clear Communication
Think of how often you communicate with
people during your day. You write emails, facilitate meetings, participate in
conference calls, create reports, devise presentations, debate with your
colleagues… the list goes on.
We can spend almost our entire day
communicating. So, how can we provide a huge boost to our productivity? We can
make sure that we communicate in the clearest, most effective way possible.
This is why the 7 Cs of Communication are
helpful. The 7 Cs provide a checklist for making sure that your meetings, emails, conference calls, reports, and presentations are well
constructed and clear – so your audience gets your message.
According to the 7 Cs, communication needs
to be:
Clear.
Concise.
Concrete.
Correct.
Coherent.
Complete.
Courteous.
In this article, we look at each of the 7 Cs
of Communication, and we'll illustrate each element with both good and bad
examples.
1. Clear
When writing or speaking to someone, be
clear about your goal or message. What is your purpose in communicating with
this person? If you're not sure, then your audience won't be sure either.
To be clear, try to minimize the number of
ideas in each sentence. Make sure that it's easy for your reader to understand
your meaning. People shouldn't have to "read between the lines" and
make assumptions on their own to understand what you're trying to say.
This second message is much clearer, because
the reader has the information he needs to take action.
2. Concise
When you're concise in your communication,
you stick to the point and keep it brief. Your audience doesn't want to read
six sentences when you could communicate your message in three.
Are there any adjectives or "filler
words" that you can delete? You can often eliminate words like "for
instance," "you see," "definitely," "kind
of," "literally," "basically," or "I mean."
Are there any unnecessary sentences?
Have you repeated the point several times,
in different ways?
3. Concrete
When your message is concrete, then your
audience has a clear picture of what you're telling them. There are details
(but not too many!) and vivid facts, and there's laser like focus. Your message
is solid.
4. Correct
When your communication is correct, it fits
your audience. And correct communication is also error-free communication.
Do the technical terms you use fit your
audience's level of education or knowledge?
Have you checked your writing for grammatical errors?
Remember, spell checkers won't catch everything.
Are all names and titles spelled correctly?
5. Coherent
When your communication is coherent, it's
logical. All points are connected and relevant to the main topic, and the tone
and flow of the text is consistent.
6. Complete
In a complete message, the audience has
everything they need to be informed and, if applicable, take action.
Does your message include a "call to
action", so that your audience clearly knows what you want them to do?
Have you included all relevant information –
contact names, dates, times, locations, and so on?
7. Courteous
Courteous communication is friendly, open,
and honest. There are no hidden insults or passive-aggressive tones. You keep
your reader's viewpoint in mind, and you're empathetic to their needs.
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